Google Tag Manager (GTM) is a free tool offered by Google that allows you to add and manage marketing and analytics tags on your website without requiring code changes.
To use GTM, you will first need to create a GTM account and container for your website. Once the container is set up, you can add and manage tags, which are snippets of code that track specific actions on your website, such as button clicks or page views. GTM also allows you to set up triggers, which determine when a tag should fire, and variables, which provide additional information to the tag.
GTM simplifies the process of adding and managing tags on your website by allowing you to make changes through a user-friendly interface rather than editing code directly. This can save time and reduce the risk of errors, especially for those without coding experience.
GTM can be used for a variety of purposes, including:
Overall, Google Tag Manager is a powerful tool that can help you better understand how users interact with your website and make data-driven decisions about your marketing and analytics strategy.
